San Diego’s Zoo
Art direction
With the insight that San Diego Zoo is removed from San Diego’s culture, this campaign looks to rebrand as “San Diego’s Zoo”, and tie in the motifs that make Southern California so great. Through 3 print ads, a Facebook Carousel, Billboard, Branded Surfboard stickers, and a ride-share experiential component, San Diego-ians know that the Zoo is part of their culture.
Mockup of the Ride Share Surf Van
Ride-share integration for the ride-share surf van, allowing for free transportation to the zoo.
