Big Swig Sparkling Water
Big Swig is sparkling water with flavors as bold at Texas. A relatively new brand, they are disrupting the market with bold flavors like Jalepeño Pineapple, Chilie Mango, and Prickly Pear Cucumber.
With it’s bold, Texas attitude, Big Swig decided to declare independence on boring, flavorless sparkling water, and invites you to join in and demand freedom from the things that annoy you! What do you say, partner?
Print Ads
For publications like texan monthly, san antonio magazine, & magnolia journal
Social Ads
My Social Media strategy came from realizing that people would likely want to declare independence from advertising interrupting their entertainment. I ran with that insight, creating social media ads that declare independence from social media ads.
Process Book
Market Research, Creative Brief, Strategy Ideas, 100mph Thinking, Thumbnail Sketches, Moodboard and Type Ideas
